Social Media, Medical Aesthetics, and COVID-19

Seven months after the original coronavirus lockdown measures were put in place, practices are continuing to navigate the new normal. While COVID-19 has certainly impacted the medical aesthetics industry, the projections of demand and innovations remain strong and optimistic. Social media has become a tool to not only promote your unique practice but also to explain the new measures being taken during this time to protect your patients’ health and safety. As if we weren’t already living in a social media-dominated world, COVID-19 has led to many industries relying on it as their primary avenue to interact with their communities during a time when all interaction and business is occurring through a screen. While medical aesthetic practices have seen a fairly steady stream of in-person patients throughout the pandemic, social media has become a great way for providers to communicate and assure the community of their pandemic friendly practices. Below are JobSnob’s tips for managing your social media during the pandemic:

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Highlight Health and Safety Precautions

‍By highlighting your practice’s focus on health and safety, you can earn your patient’s trust, while also managing their expectations on what their next visit to your practice will look like.  

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Introduce your team

‍While a medical aesthetic practice is first and foremost a medical institution, don’t be afraid to spotlight your amazing team. Celebrate their successes and show off their credentials!

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‍Highlight your practice’s specialties

‍What makes your practice special? Are you the number one coolsculpting provider in your metropolitan area? Get it in the bio! Promote Products and ProceduresProvide promotions through your social channels. One of the best ways to get a passive client through your door is through a deal.

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‍Interact with your community

‍Social media provides connectivity that reaches beyond your typical audience. Be sure to interact with other providers and practices in your community and beyond. You never know who you might reach.