Practice Growth & Operations Manager

About the Opportunity

An established, high-end aesthetic medical practice in Los Angeles is seeking a highly capable, business-minded Practice Growth & Operations Manager to play a key role in the continued growth and development of the practice.

This is not a traditional medical office management position. We are looking for a proactive, entrepreneurial professional who combines strong business judgment, financial competence, marketing knowledge, leadership skills, and exceptional organization.

The ideal candidate will take ownership of business operations, coordinate internal and external marketing initiatives, monitor financial performance, lead a small team, improve the patient experience, and identify opportunities to increase revenue and strengthen the overall business.

This is an opportunity for someone who wants meaningful responsibility and the ability to directly influence the growth and success of an established aesthetic medical practice.

Key Responsibilities

Practice Growth & Business Development

• Partner with practice leadership to identify and execute opportunities for growth.
• Track key business metrics including patient inquiries, consultations, conversion rates, bookings, revenue, procedure mix, and patient acquisition sources.
• Identify opportunities to improve the patient journey from initial inquiry through consultation, booking, treatment, and long-term retention.
• Develop and implement initiatives designed to increase surgical and non-surgical revenue.
• Evaluate new services, strategic partnerships, referral opportunities, and other growth initiatives.
• Regularly assess practice performance and proactively recommend improvements.
• Identify opportunities to increase patient retention, reactivation, referrals, and lifetime patient value.

Marketing & Brand Development

• Coordinate internal and external marketing strategies and ensure consistent execution.
• Manage relationships with outside marketing partners, including SEO, digital advertising, website development, public relations, and social media agencies.
• Evaluate marketing performance, deliverables, ROI, and vendor effectiveness.
• Coordinate website content, before-and-after galleries, social media initiatives, email and text campaigns, patient reactivation, and referral programs.
• Identify opportunities to strengthen digital presence, online reputation, brand positioning, and patient acquisition.
• Develop and maintain a marketing calendar and ensure projects remain on schedule.
• Stay current on emerging digital marketing strategies, AI-driven search, technology, and other opportunities relevant to practice growth.

Financial & Business Operations

• Maintain a strong working understanding of P&L statements, revenue trends, expenses, and overall financial performance.
• Assist with budgeting, forecasting, expense management, and financial reporting.
• Monitor major operating expenses and identify opportunities to improve efficiency and control costs.
• Coordinate payroll, bookkeeping, vendor payments, contracts, and other back-office functions.
• Maintain organized business records, reporting systems, policies, and administrative workflows.
• Work effectively with accountants, bookkeepers, consultants, vendors, and other outside professionals.
• Provide regular financial and operational updates to practice leadership.

Team Leadership & Practice Operations

• Provide day-to-day leadership, organization, and accountability for a small, high-performing team.
• Establish clear responsibilities and expectations while maintaining a positive, collaborative work environment.
• Assist with recruiting, onboarding, training, and performance management as the practice grows.
• Address staff and operational issues promptly, calmly, and professionally.
• Ensure strong communication between patient care, clinical, administrative, and business functions.
• Continuously improve office systems and workflows to increase efficiency and enhance the patient experience.
• Remain hands-on and willing to step in to solve problems when needed.

Strategic Projects & Leadership Support

• Serve as a key point of contact for practice leadership on business and operational matters.
• Help prioritize, organize, and execute important practice initiatives.
• Coordinate projects involving multiple vendors and team members while ensuring deadlines and deliverables are met.
• Research and evaluate new technologies, software, vendors, and business opportunities.
• Take ownership of projects from concept through execution.
• Anticipate operational needs and identify opportunities to streamline administrative responsibilities.

Qualifications & Experience

The ideal candidate will have some combination of the following:

• Experience in business operations, practice management, business development, operations management, or a similar role.
• Experience in plastic surgery, dermatology, aesthetic medicine, luxury healthcare, or another high-end service environment is highly desirable.
• Strong understanding of business financials, including P&L statements, budgeting, payroll, and expense management.
• Demonstrated experience coordinating or executing marketing initiatives.
• Familiarity with digital marketing, SEO, paid advertising, social media, CRM systems, marketing analytics, and lead tracking.
• Experience managing outside vendors and holding them accountable for measurable results.
• Excellent organizational, analytical, project management, and problem-solving skills.
• Strong technology skills and the ability to quickly learn and implement new systems.
• Experience providing leadership and accountability within a small team.

We value demonstrated ability, business judgment, initiative, and results over a specific educational background or traditional job title.

The Ideal Candidate

The successful candidate will be:

• Entrepreneurial: Thinks beyond daily responsibilities and actively identifies opportunities for growth and improvement.
• Business-minded: Understands the relationship between marketing, revenue, expenses, operational efficiency, and profitability.
• Professional: Communicates confidently and professionally with patients, staff, vendors, and outside partners.
• A strong leader: Can provide direction, maintain accountability, and resolve challenges while remaining approachable and collaborative.
• Accountable: Takes ownership of results and follows through without requiring constant supervision.
• Resourceful: Comfortable managing multiple priorities in a dynamic, growing environment.
• Discreet and trustworthy: Exercises sound judgment and maintains confidentiality regarding financial, personnel, and patient matters.

What Success Looks Like

Success in this position will be measured by:

• Increased practice revenue and improved patient acquisition and conversion.
• Stronger marketing execution and measurable marketing results.
• Improved accountability from outside marketing partners and vendors.
• Improved financial visibility and expense management.
• Increased operational efficiency.
• A well-organized, collaborative, and accountable team.
• Successful implementation of new initiatives, systems, and growth opportunities.
• Greater efficiency for practice leadership through independent execution and proactive problem-solving.

Why This Opportunity?

This is an opportunity for a motivated professional to step beyond traditional practice administration and take ownership of practice growth, business operations, and strategic initiatives.

We are seeking someone who thinks like a business operator and strategic partner, not simply an administrator. The right person will have meaningful responsibility, direct visibility into the business, and the opportunity to make a measurable impact on the growth of an established and expanding aesthetic medical practice.