Lavonne Urban

With over 25 years of leadership experience, I bring a rare blend of executive strategy, clinical insight, and marketing expertise to the aesthetics industry. As the former COO of a premier private aesthetics group in Northeast Ohio, I successfully scaled operations, drove profitability, and built patient-centered programs that enhanced both revenue and retention. Today, as a licensed clinical psychotherapist and freelance agency owner, I partner with practices nationwide to design and execute marketing strategies that not only attract patients but also foster trust, loyalty, and long-term growth. My executive background equips me to optimize profitability, forecasting, and resource allocation, while my clinical training provides a deep understanding of how patients think, make decisions, and respond to messaging. With me, you gain a marketing partner who combines business acumen with psychological insight — a combination uniquely positioned to elevate your practice to its full potential.