Keri Aroesty

Performance-driven digital marketer with 17+ years of experience leading full-funnel growth strategies across paid social, SEM, SEO, email, affiliate, and lifecycle marketing. Proven success scaling eCommerce, DTC, and B2B brands through data-driven execution and multi-million-dollar budget management. Delivered measurable results including 30%+ ROAS, 25%+ traffic growth, 25%+ conversion improvement, and 20%+ reduction in customer acquisition cost (CAC)., Skilled in cross-channel media strategy across Meta, Google Ads, Bing Ads, TikTok Ads, Amazon, and Programmatic (DV360, SA360, CM360). Adept at leveraging audience insights, advanced analytics, and testing frameworks to maximize ROI, retention, and revenue growth.